As a techie I confess that I hate marketing, but as a business man I understand the need for it and the value that it brings to a company. I hope that as time has progressed I've learned enough to get by. But it's a difficult dichotomy to live with and I struggle with it every day.
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Posted by Richard Isaac on
06 July 2011
When I read that all I would need to do to use SQL Azure and have a database in the cloud for my SQL Server based applications was change the connection string, it seemed to good to be true. There's always a gotcha somewhere.
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Posted by Richard Isaac on
30 March 2011
Take as an example the problems facing head teachers when the decision has been made to close the school, something which is proving to be a quite common occurance in the current weather conditions. This decision isn't normally made until the morning of the day concerned, and at that point there isn't a lot of time to get the message to the parents. It seems that radio stations become the primary tool for getting the message out to the parents, although quite often a message is also put on the school web site. This puts the onus on the recipients to listen to the radio or browse to the web site, a potentially hit and miss scenario as there is no guarantee that the parents will be listening to a radio or able to browse the web. Which is much the same as if an email were to be sent, as the parent would have to know that they need to check their email at that time - which isn't something on most peoples minds at that time of the day, certainly in those conditions.
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Posted by Richard Isaac on
11 January 2010
My last post described how to prepare and send a targeted email marketing campaign. This post continues by describing how you can record responses and send a follow up email to those who didn't respond.
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Posted by Richard Isaac on
30 November 2009
We recently released a new version of ConvallisCRM, it is, I think, our most significant release to date with several new features that will make installing and using the product far easier. One of the features that we've improved is the ability to run an email campaign.
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Posted by Richard Isaac on
10 November 2009
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