CRM - the perplexing question (0)

There are many times when we are out and about that we're asked what CRM is, to which we normally reply that Customer Relationship Management is the process of recording who your customers are and what communication you may have had with them. A common response to this from a small business person is a perplexed expression together with a comment along the lines of that not being relevant to their business.

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Posted by Richard Isaac on Thursday 09 December 2010